NFL Social Media

Arguably the most popular sport in America, the National Football League is an almost $38 billion dollar sport, with the average worth of an NFL team coming in at $1.17 billion dollars. With this sort of money being thrown around, it makes even the most minute incidents ones that could be catastrophic for some. The NFL has the largest presence on social media with 6.6 million people following JUST the NFL's account. The television network for the NFL has just under one million followers, Roger Goodell, the NFL's commissioner has almost half a million followers, and just the New England Patriots have nearly 900 thousand followers. Not to mention the players themselves: Chad Ochocinco (a retired player at that) has 3.65 million followers, and Tim Tebow (another player currently not in the league) has 2.55 million followers. The player who currently plays, with the most followers is Reggie Bush of the Detroit Lions at 2.8 million people who see what he tweets daily. Just imagine the amount of individuals that follower the league, and then a TV show about the NFL, then their favorite team, then some players on the team, and then some writers for that team: the amount of people seeing social media for the NFL is almost incomprehensible. The power that the NFL has in the social media market is almost unlike any other. Social media has allowed fans, players, and other personnel to interact with one another in ways never thought possible before. These interactions help drive home the depth of involvement fans have with players and teams and enriches their overall experience. This is a positive outcome of a business as successful as the NFL using social media in order to promote itself as well as its employees and fans by means of a medium accessible to almost everyone. While there are some drawbacks, and many ways for social media to create a negative situation, the power that it has to promote these teams and players and the platform it gives them, is something that is good for all parties involved.